MALAYSIA’S FIRST
CONDO WITH TRIPLE
PROTECTION SYSTEM
TRINITY WELLNESSA
@ Ampang North
LEVERAGE DATA,
CUSTOMER INSIGHTS
AND CREATIVITY TO
MAKE A POWERFUL
IMPACT ON YOUR
BUSINESS OUTCOME
The Client
Trinity Group
The Scope
- Strategic Positioning Development
- Marketing Strategy Implementation
- Product Marketing Solutions
- Strategic Pricing Development
- Messaging & Communications Solutions
- Offline to Online Strategy
- Channels Strategy & Sales Management
The Strategy
MALAYSIA’S FIRST CONDOMINIUM
WITH TRIPLE PROTECTION SYSTEM
Divergent Strategy understood that the pandemic had fundamentally shifted consumer behaviour in the way they chose to live, work and play. To help Trinity Group stay relevant in an environment of shifting consumer behaviour and priorities, Divergent Strategy went on to conceptualize and help the brand launch what was to be Malaysia’s First Condominium with Triple Protection System.
Trinity Wellnessa is Trinity Group’s answer to the pandemic as it caters to its residents need to adjust to a healthier way of living as the nation transitions into the endemic phase. The project incorporates multi-functional designs that fulfil the rising needs of today’s modern families for enhanced safety, comfort and wellbeing.
The project’s unique value proposition lies in its wellness-inspired concept which is built around 3 core wellness pillars which created a leap in value for the developer and its buyers. The 3 wellness pillars are:
1st Wellness Pillar
Seamless contactless experience – RFID system at the boom gate, motion sensors, facial recognition system, contactless smart lockers and visitor management app.
2nd Wellness Pillar
Wellness-oriented design – Every unit is more comfortable, bright and airy, with 100% more lighting and ventilation than the standard requirement, to promote a healthy quality of life.
3rd Wellness Pillar
Wellness-centric facilities – Specially curated facilities from Malaysia’s first floating cinema to community garden & nourishment trail and co-working lounge.
The Execution
To stay ahead of the game, the developer integrated a fully digitalised sales process where transactions were carried out end-to-end digitally, from booking, viewing, communication right up to payment. In addition to VR tours of the show units, Trinity ramped up its online and social media presence and integrated all online channels in order to effectively formalise a sale.
To generate further momentum for the project, Trinity organized a media briefing to bring the development’s concept of wellness-oriented living to life in a way that resonates with media and consumers with Dr Jason Leong (Malaysia’s very own doctor of comedy) co-hosting the event.
Experience the new age of wellness-oriented living with Dr Jason Leong, Malaysia’s very own doctor of comedy.
The Results
>25
Media Titles
RM500K
Earned Media Value
First Phase
100%
sold in 6 months
Photo Gallery
In The Media
237 rumah di Trinity Wellnessa habis dijual
Phase 1 of Trinity Wellnessa generates RM156mil in sales, says Trinity Group
Wellness Factor Appeals To Trinity Wellnessa Buyers
Good response to first phase of Trinity Wellnessa; final phase unveiled on April 14
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